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Developer / Publisher


Parent Company



Amplitude Studios


Creative Assembly


Relic Entertainment

Sports Interactive

Two Point Studios


YouTube Monetization:


Twitch Subscriber Streams: 


Example Games
  • Alien: Isolation*

  • Aliens: Colonial Marines

  • Bayonetta

  • Company of Heroes series

  • Crazy Taxi series

  • Jet Set Radio

  • Mario & Sonic at the Olympic Games* series

  • NiGHTS Into Dreams

  • Sonic franchise

  • Streets of Rage series

  • Super Monkey Ball series

  • ToeJam & Earl series

  • Total War series

  • Valkyria Chronicles series

  • Vanquish

  • Virtua Fighter series

  • Virtua Tennis series

  • Warhammer series

  • Yakuza series

Details and Conditions

The only statement I found was in regards to the Total War series:

"As an individual, you are allowed to record and upload footage of our games for not-for-profit / non-commercial purposes that are not aligned to a political, religious or charity movement on a freely and publically-available media or service (eg. Youtube)."

"Please mention either in the video itself or in the notes or comments accompanying it that it is not an official video and that anyone interested can visit for more information on the game."

"Please note that if you do monetize your channel you will need to remove any Total War footage unless you have arranged a permission agreement with us. If you wish to do so please contact and we will introduce you to our commercial licensing department at SEGA who can help provide this."

In short, SEGA officially only permits YouTube monetization for just one series of games, Total War, on a case-by-case basis that requires contacting their licensing department for approval. You can try to contact SEGA in regards to other games but based on the wording of this one article, it doesn't sound like they are open to allowing monetization using their games.

See more details by clicking the "source" link below.

*uses licenced characters or IP not owned by SEGA and may require additional permissions from those respective rights holders

What it Means

  • Videos and streams ARE allowed ONLY for the TOTAL WAR series of games

  • You CANNOT monetize on YouTube and Twitch with ads and subscriptions UNLESS you get direct permission from SEGA per video/stream

  • You CANNOT sell or charge for access to your content (this would include Twitch "subscriber only" streams)

  • Any licensed IP or music not owned by the publisher are not covered by this policy

  • More research is required for other SEGA games

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